Planva is for farms that have outgrown spreadsheets and are not locked into a required vendor suite. Satellite monitoring, offline scouting, field tasks. Data in-country or on-prem. Quoted per hectare on the farm.
"Medium-sized" here is an operating stage, not a published hectare band. Named fields exist. A chief agronomist exists. Too much of the season still lives in Excel and messengers. A platform whose data and support live somewhere you cannot choose does not pay off.
What that stage actually needs
- A map the team already recognizes. Existing boundaries and names, not a redraw.
- A daily exception list. Satellite and weather signals ranked into hectares to walk.
- Offline scouting. Remote fields still have to record photos and tasks with no signal.
- A clear contract. Quoted per hectare, closing documents, and a named agronomist.
- A price that scales with land. Quoted per hectare on the farm, not a hidden enterprise bundle.
Why data location comes first
Precision agriculture software that cannot keep field history in-country or on-prem is a poor fit for this buyer, however strong the NDVI gallery looks. Where the data lives is on satellite monitoring with data where you choose.
Who should not buy
Do not buy Planva if Syngenta chemistry or a lender-mandated system is the operating base. Do not buy it as a hobby map if nobody will own the daily queue. Those are stay or wait decisions.